Pay Per Click Marketing
Full Service Pay Per Click Setup And Management
Pay Per Click marketing (PPC) is the most effective way to generate immediate traffic to your website – and you only pay when your ad is clicked. With the amount of control PPC offers, Compass Local can ensure that your PPC ads only show for the most qualified queries. If you have tried PPC in the past, you know its very easy to waste money if you dont put enough time, research, and experience into managing it. Our Google Qualified Professionals will use their expertise and cutting edge state-of-the-art software to deliver results that no other pay per click company can match.
Let us go to work for you today! Already have a Google, Yahoo or MSN (Bing) account? At Compass Local we always recommend starting any campaign with a fresh round of keyword research and a Google Adwords campaign. Even if you already have Adwords running, it is usually a good idea to look it over to make sure it is running optimally. We will get to grips with your account from the outset by tweaking your keyword list, perfecting your ad script, adding negative keywords, and optomizing your landing pages for conversion. If you call us we will take a look at your account and tell you what our plan would be and what type of results you can expect. Just give us a call today.
How We Increase Your ROI From PPC
- Decrease your average cost per click
- Increase your click though rate
- Lower your conversion rates
- Increase customer responses
- We find both direct and indirect markets to advertise to
- We pick the right landing page for you
- Find the best keywords to bring you the best potential customers
- Monitor keywords for click fraud
- Create multiple ads for increased click through rates and customer responses
- Assist you with installing Google, Yahoo and MSN conversion counter
- Use bid management software to daily monitor and identify the best performing keywords
- Bid higher on the better performing keywords to give you a higher ROI
- Use multiple bid strategies when optimizing your keywords.
- You will get a personal account manager.
This is how we effectively manage your pay per click account to make you money:
Competition Analysis – We make sure that you know why people would choose to buy from you over the competition and find your key competitors.
Find your Target Audience – We use our advanced knowledge and state-of-the-art software, in finding keywords both direct and indirect, to deliver your best customers to your website.
Ad Creation - We create custom ads for your website to deliver a specific message about your products and services. We also create multiple ads to test for better conversion and click through rates, which means more sales at a lower cost to you.
Conversion Counter – We help you to get the conversion counters provided by Google, Yahoo and MSN on your website so we can identify where your sales and conversions are coming from.
Multiple Category Creation - If you offer different products and services you don’t want all your ads to the same and going to the same landing page. We will help create different categories for your different products and services to better target your customers.
Landing Page Selection and Optimization – We help you to find the best place to direct people from the internet ads. We can also help with the creation of a landing page. We also offer the service of landing page development if you need it.
Nation Wide or Local Ads – We will help you to identify if you can advertise locally and save money on your advertising budget.
Turn the Ads on – Now the customers start coming to your website.
Monitor and Optimize – We will monitor and optimize your for your best performing ads and keywords and eliminate the ones that are losing you money. If you are interested in getting a better understanding of how your visitors are behaving on your website we also offer website analytics to take out the guess work of what people do on your website.
Reports - We will give you access to all of your accounts so you can see reports anytime you want.
Customer Service – We give all of our clients EXCELLENT customer service.